Bracken is a tall fern that grows wild in the region of England where our founder Colin Miller was born and raised. This genus of plant is known as one of the most successful ferns, and thrives on every continent of the globe except Antarctica. It’s characterized by its large, highly divided leaves.
The leaves of a bracken are an example of a fractal. A fractal is repeating mathematical set that can exist in nature. A bracken constructs its leaves with expanding symmetry, increasing its special volume by a power that’s not an integer but a number known as the fractal dimension. Read the Wikipedia article on fractals for more details on how they work in math, nature, and technology.
To us bracken leaves represent the coming together of biology and mathematics to produce rapid growth. As a company, this is exactly how we serve our customers. By bringing together life sciences expertise (biology), and data science (mathematics), we provide tools that help businesses grow wider and faster.
From Our Founder, About the Homepage:
“I took the picture you see on our homepage while walking my dog Toby in the woods behind my home in Bucks County, Pennsylvania. I wanted to use it for our homepage because the landscape has strong blue and green tones - our company colors. My colleague Jim had the good idea to overlay the exposure with a fractal, which is a symbol for what we do (read above). The elements in this photo combine our company themes of biology and data-science from which we get our name and have built our brand… I guess a love for dogs and the outdoors is subliminally in there too.”
- Dr. Colin G. Miller, Co-Founder & CEO